How to Write a Values Statement that Encourages Ethical Behavior

Includes:

• What a values statement is and how it is different from a mission statement, code of ethics and code of conduct
• How to use a values statement to drive a culture of ethics and values in your organization
• What to put (and NOT put) into a values statement for maximum impact and utility
• Who should be involved in the creation of a values statement and why they should be involved
• Why a poorly-written values statement can be more dangerous than not having one at all
• How a well-written values statement can also be used to drive more effective leadership, management, and customer service decisions